Wednesday, July 31, 2019

Shangri-La Hotel and Resort

[pic] Prepared By: Yee Shan (Sarah) CHUNG, Yan Sin (Jessy) LI, Kim Sang (Anson) HO, Kit Yat (Donald) TAI Table of Contents 1. Introduction3 2. Summary of Macro Environment4 3. Summary of Industry Analysis8 4. Summary of Internal Analysis12 5. Gap Analysis14 6. Recommendations22 7. Appendices26 8. References52 1. Introduction Since the parent company, the Kuok Group, is established in 1949 and until 1979 the home-grown Shangri-La Hotel, Singapore, was opened its doors in 1971 and it was opened under the management of Western International Hotels.However, Shangri-La International Hotel Management Ltd was founded in 1982 and from that time until now, Shangri- La endeavoured through countless challenged from the Asian financial crisis to the outbreak of SARS in 2003 and a lot of other challenges, Shangri- La Hotels and Resorts (SLHR) recently was announced and located its properties premier city addresses and some of the world's most exotic destinations across Asia, Middle East, North Am erica and Europe. As of 2006, SLHR was the largest Asian – based deluxe hotel group in Southeast Asia.The company managed a total of 50 hotels under three brands: the five-star Shangri-La, the four-star Traders and Kerry – with total inventory of over 23000 rooms across 39 locations. Furthermore, SLHR also join the stock market of Hong Kong, Malaysia and Thailand. As of SLHR’ mission statement â€Å"To delight our guests every time by creating engaging experiences straight from our heart†, SLHR also produce new product differentiation such as Chinese theory spas which named the â€Å"Chi† in most of its organization.The success of SLHR does not stop there expanding its market or increase their inventory, but the management always concern its competitors who can bring the better product and service base on SLHR’s ones. SLHR management also requires having strategies for long term running the organization. The aim of this strategic analysis re port is to create vision for organization in future; by identifying and analysing the major macro-environmental trends which believe the major issues affect to the future growth of SLHR.The report also quickly examines the five forces within the industry analysis to rough idea the current effectiveness of the industry and also based on evidences to expect the future profitability of SLHR. Besides, to create the advantage competitive of SLHR, all of internal operations in term of resources and capabilities could inspect. Moreover, to have an overall the difference between the desired situation and the actual situation of SLHR, a gap analysis will be point out for bringing all analysis together and base on this analysis gap, organization will have an overall difference.Lastly, it is definitely not absent in this report will be a list of recommendations which help formulating for SLHR in relation to achieve to greater its position in all markets in the future. 2. Summary of Macro Envir onment Macro environment or PESTE analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organisation, but the organisation has nothing to do with it. It has an impact to influence Shangri-La Hotels by four different factors, such as Political or Legal, Economic, Socio-cultural, Technology and Environmental.These four factors had been analysed in the Appendix 1, which is based on the Shangri-La over the world. The Global economic has more negative factors that impact the Hotels, Global Financial Crisis nowadays is one of the big issues for most of the industries around the world, as it leads recession which will affect the finance of the countries or industries. Because of the Global Financial Crisis, the unemployment rate of some countries is still increasing in the beginning of 2012, such as Euro Area increased to 11%, Italy increased to 10. 0%, Spain and Greece has increased over 20%, but some of the countries are decreasing such as Japan, Thailand, Turkey and Hong Kong(Trade Economic, 2012). The unemployment rate is increasing because of the cost of labour is increasing as well which the current financial situation is not good enough to support. People are more concern on price or become price sensitive now because of global financial crisis, as they will think the product is worth with the listed price or not.Some of the countries had announced Carbon Tax scheme which will affect the hotels, as every organisations need to pay a certain amount for the carbon that they produced. These negative factors may leads the guests rarely go travel and stay in hotels because they have less income, as the net income of Shangri-La Hotels Group had decreased to $253. 0 million (Bloomberg Business Week, 2012). However, the Gross Domestic Product around the world is increasing while the inflation is decreasing in most of the countries. Same as the Economic factors, the Political a lso has more negative factors impact the hotels.Over 90% of the countries had established a legislation of minimum wages, the legislation is to prevent the employers when there is the intense market competition and they in order to save costs, at the same time the wages of the employees are unable to meet their basic needs. On the recent years, there are some conflict occurs between nations, for example, there was two attackers rammed a border post with a rubbish truck and threw two grenades, and then attacked policemen with knives in Kashgar, Beijing; and a roadside bomb explosion in Diwaniyah.The most recent hotel bombing is the Marriott Jakarta bombing in 2009 because of terrorism which leads at least 9 people killed and 50 people injured. For a hotel chain as Shangri-La, the properties are everywhere in the world, they need to prevent and consider about the location’s political issues before or after they take over or establish a new Shangri-La. On the other hand, some na tions have a legislation to control the people own arms or guns. But when the numbers of arms holding increase, the country and properties need to increase the insecurity as well (Shah, 2011).By having legislation of arms controlling is good for Shangri-La. As in 21st Century, everything is being high technology which means there are lots of new technology products invested and announced into the market such as 3D televisions and surrounding audio systems. When those products had announced to public, the guests may expect the hotels will have one of these products in house. Most of the technology factors are neither positive nor negative impact for Shangri-La, as the number of the internet users is increasing rapidly every year, nearly everyone will have at least one computer and smartphone.When most people have at least one technology product, some of the companies will start produce some up-to-date communication softwares and some new applications will announce to the sociality. B y the time when the number of internet users is increasing rapidly, Shangri-La can take advantages from that, as they can do marketing via internet, especially the social networks (e. g. Facebook, Twitter, Myspace). The guests can book a room via their official website or some travel agents website, and Shangri-La can announce the latest news on their official website and social networks for the guests to read.For the industry, the socio-cultural has average impact. As the population in the world is increasing which is good for all the industries, there are more consumers to consume their products. But at the same time, the fluctuating death rate is increasing which is the age population is increasing as well, because the medical technology has been improving year by year, the people will have longer life than the past. Most of the people will expect a better quality of life, such as for living and for travelling, they would like to have good experience on everything, especially on travelling and accommodation.Multi-cultural is a good for the business as well, because Shangri-La can adopt the culture and develops a different experience for the guests, for example, in India, Shangri-La can design an Indian style hotel to cater and adopt the environment to attract the guests to stay in. However, because of different culture and the religion of the culture, they need to understand and get known about these before they establish the hotel in a country or city. In addition, there are several environmental issues that affect the industry, for example, natural disasters will occur in some countries such as Earthquakes, Floods, Tsunamis and Hurricanes.Nowadays, natural disasters had become more serious and more often, because of the climate change within a decade and global warming, ozone depletion are caused primarily by increases in â€Å"greenhouse† gases as Carbon Dioxide. Due to the natural disasters and the global warming, the lands will be destroyed and lead land shortage. Land shortage will influence Shangri-La as there is no enough land for it to build new hotels, it can make them could not expand their business.While they building new hotels or running existed hotels, pollutions will be produced, for example, building new hotels will produce lots of dust and the lighting of running existed hotels as the light will open 24hours 7days. On the other hand, 3Rs policy has been announced as Reduce, Reuse and Recycle, the government encourages people to reuse and recycle the products that they used. According to Lincoln (2007) Shangri-La have a wide of environmentally friendly measures such as fitting all guestrooms with water saving device in taps and showers as well as using energy-saving lamps in more than half of the group’s guestrooms.For saving energy and resources, Shangri-La has variety of methods, as by rainwater harvesting, hot water production using solar panels or heat pumps and improvements in building envelope desi gn to reduce heat loss or heat gain as well as air filtration. Shangri-La also has several methods to reduce the greenhouse gases, such as through existing systems and processes, the use of new technologies and alternative energy sources and by building more efficient buildings. In summary, the luxury hotel industry has opportunities and threats associated with the macro environment. There is variety of positive, balanced and negative trends.There are still opportunities for reasonable growth in this industry despite the threats. 3. Summary of Industry Analysis Industry environment has a more direct effect on the firm’s strategic competitiveness and ability to earn above-average return as compare to the general environment (Misangyl et. al, 2006). Hitt et. al (2011, p. 51) mention â€Å"Industry analysis will be using the five forces model of competition such as the threats posed by new entrants, the power of suppliers, the power of buyers, product substitutes, and the inten sity of rivalry among competitors to understand the profitability potential within the industry†.The strength and interaction of the five competitive forces are what influence profit potential. This section will discuss about the industry analysis of hotel industry and a more detailed analysis can be seen in Appendix2. The threat of entrants in the hotel industry is not significant which leads to high industry profitability. New entrants need to have sufficient amount of budget in order to build and run the hotel such as require substantial upfront investment in building, specialized equipment, infrastructure and staffs.Products and services are easy to replicate in hotel industry, therefore, brand identity is the differentiator in the hotels. It is difficult for new entrants to gain access to the capital requirements needed to develop and build hotel. The industry’s incumbents have established relationships and experience, which enables them to achieve significant cost savings. In addition to brand loyalty and costs the new entrants must also contend with the probability of retaliation from the established hotels. The xisting businesses in the industry have a high degree of absolute cost advantages as they have built good relationship and trust between the suppliers and customers. The number of suppliers to the hotel industry is extremely high. The types of suppliers for hotels include construction suppliers, monopoly suppliers such as electricity, gas and water, furniture suppliers, linen and bedding suppliers, food suppliers, decor suppliers, appliance suppliers, uniform suppliers and most importantly then staffs. The suppliers have medium bargaining power which will affect the attractiveness and profitability of the industry.There is high concentration of suppliers. However, the majority of hotels have regional contracts with suppliers. This locks the hotel companies into using certain suppliers and creates switching costs. The volume being so ld to the industry is important to the raw materials sources suppliers and equipment manufacturers because hotels will purchase in bulk to operate the business. Contracted suppliers costs and employees’ costs are high because they are needed to work for the operation of the business. These suppliers have high bargaining power.However, they are unable to bargain and will make close to their best offer at the first opportunity in order to gain profit for their business. Differentiation of outputs from suppliers is necessary to deliver performance in order to be more profitable in the industry. Hotels and resorts are part of the accommodation in the lodging industry. Rooms are highly perishable products. There are other options to stay when the customers are away from home such as apartments, condos, cabins and town houses. Buyers have high bargaining power in choosing the accommodation that they would like to stay.Hotels can create differentiation strategy to add value to attra ct customers such as dealing with the pricing strategy, good customer services and provide up-to-date technology in the hotels. However, there is high concentration of buyers relative to the industry. There is very little threat of backward integration from the consumer due to the high costs of start up in the hotel industry. Hence, when the buyers have medium to high bargaining power, then the industry profitability will be low. Substitutes to the hotel industry have a high level of power which leads to low industry profitability.There are a lot of substitutes in the industry. Leisure customers have more alternatives when they travel overseas as well as business customers, they can plan whether to fly to a city in order to have meetings. Nowadays due to the advance technology invented, Internet helps the business people a lot. Business man can do video-conferencing in their own country without flying to other country. This helps the business to save a lot of money. In regards to le isure customers, they have more choices to choose such as staying in boutique hotels, motels, apartments, camping, cruise ships and even caravan.Substitutes gave greater power. The substitutes can provide similar services and products and providing better value for money which make economic sense for buyers to switch. The intensity of rivalry in the industry is medium to high which leads to low industry profitability. Hotel industry is in mature stage, there is no industry growth. With the increase of competitors such as the expansion of luxury Asian brand – Mandarin Oriental, it makes it difficult for the hotels in the industry to maximize its profit by strengthening its occupancy rates.The high cost of building, furnishing and servicing the hotels in the industry create high fixed costs and high exit barriers. This increases rivalry as they need to maximise profits to have significant returns on investment. It makes it difficult to withdraw from the industry and has to comp ete with other existing rivals. The level of diversity among the companies is medium because the majority of the hotels provide similar types of high quality service. Due to this reason, it is easy for buyers to switch from one competitor’s product to another.While there is great rivalry in this industry, there are opportunities for expansion into national and international markets. Moreover, there are many stakeholders involved and large dollar investments, thus, it involves high commitment from every members in the organisation. Overall, analysis of the five forces in hotel industry found out that hotel industry’s attractiveness is rated as medium-low in terms of the potential to earn adequate or superior returns.It is considered as a partly unattractive industry because it has low entry barriers, medium to strong bargaining position of suppliers and buyers, strong competitive threats from product substitutes and intense rivalry among competitors. 4. Summary of Inter nal Analysis Internal analysis is an analysis about the organisation itself, it finds out organisation resources and capabilities to create value to customers and identify area of weaknesses to be addressed by future strategic and evaluate core competencies (Evans, Campbell and Stonehouse, 2003).Acknowledging those resources and capabilities can understand company position and competitive advantage to achieve superior performance and profitability by strategic (Hill and Jones, 2012). Resources Tangible Shangri-la group comprises 110 hotels and resorts throughout Asia Pacific, North America, the Middle East and Europe. In future development more than 20 hotels and resorts will be built in variety countries. Revenue has growing up nearly a quarter from 2009 to 2010, US $1,729 million to US 2,145 million.But, Share of profit of associates of hotel operation total is 15. 0, and property rentals total is 47. 7. Intangible Shangri-la group has great reputation in public, goodwill value is US $84,504,000 in 2010, because create green image to public, ‘Sustainability’ is umbrella brand which has several action to reduce energy consumption, waste water and carbon dioxide emission. It shows the low turnover rate, this is because company pays respects, cares and aware their employee and provide work-life balance program to motivate staffs to work productively and efficiently.Capabilities It has strong human resource capabilities which is compare to others hotel property, the staff turnover rate is low, Shangri-la provide a series training to staff ensure reach service consistency that ensure meet the expectation of service quality, so this is the competitive advantage. The distribution channels are strongly developed, it has several internet distribution channels, e-commerce is the best way to deliver and receive information nowadays.However, the product differentiation, marketing and management are not strong enough to be core competencies. 5. Gap Analysis Macro-environment Business Strategy Gaps |Trend |Date of Impact |Business Strategy match or Mismatch | |Economic Growth in Asia |1-5 years |Match – Currently Shangri-La group is focusing on developing the | |(especially in China) | |market in China. |Euro economic crisis |1-5 years |Match – Europe is not an essential market segment for the Shangri-La | | | |group and does not have big influence on the hotel financial | | | |performance | |Increasing value of Chinese |Now and ongoing |Mismatch – As the exchange rate of RMB is getting higher, tourists | |RMB’s | |prefer going to other Asian countries while China is the main market | | | |for Shangri-La | |Green Awareness |Now and ongoing |Match – Shangri-La really makes an effort on sustainability, creating | | | |a green organisation image to the public and gaining goodwill from | | | |that. | |Use of Technology |Now and ongoing |Match – Shangri-La spends significant resources on network pro moting, | | | |for example customer can book a room through Shangri-La’s Facebook | |Diminishing Target Demographic |3-5 years |Mismatch – Even Shangri-La group has other brands like Traders and | |Segment | |Kerry, but the target market is also focusing on up-scale market. | Industry Environment Business Strategy Gaps Industry Environment Element |Opportunity of Threat |Effect on Industry Profitability |Business Strategy Consistency or | | | | |Inconsistency | |Suppliers |Natural |Average |Consistent | |Buyers |Threat |High |Consistent | |Threats of New Entrants |Opportunity |High |Limited Consistency | |Substitutes |Threat |High |Limited Consistency | |Rivalry |Threat |High |Consistent | |Government |Opportunity and threat |Various by Location |Some Consistency | |Complementors |Opportunity |Low |Limited Consistency | Key Competitor Business Strategy Gaps |Competitor | |Physical | |Brands | |Decision Making | |Values | | | ECONOMIC FACTOR |Recession |Negative | | | Global Finance Crisis, spend money discreetly (Shah, 2010). | | | | | | | |Good & Service Tax, spend more money in good (Kalia, 2010). |Negative | | | | | | |Some of the countries had announced Carbon Tax which increase | | | |expense (World News Australia, 2012). Negative | | | | | | |Gross Domestic Product is increasing which stimulate people spend | | | |in hospitality (The Economist Online, 2011). |Positive | | | | | | |People are more concern on price due to Global Financial Crisis | | | | |Negative | | |High Labour cost, especially in China grow up rapidly fast. | | | | | | |The inflation in most of the countries are decreasing , | | | |China still growing so fast (Global-Rates. com, 2012) |Negative | | | | | | |The unemployment rate in most of the countries are decreasing | | | |(Trading Economics, 2012) |Positive | | | | | | |Negative | | | |(China) | | | | | | | |Positive | |Overall Negative | |POLITICAL/LEGAL FACTOR |Around 90% of countries had established a l egislation of minimum |Negative | | |wages that increase labour cost extremely (Herr and Kazandziska, | | | |2011). | | | | | | |Conflict between nations, it is not safety for travelling that |Negative | | |influence hospitality industry (Global Conflict Map. com, 2011)( The | | | |World Bank, 2011). | | | | | | | |Arms control in some nations, limit import and export goods (Shah |Positive | | |2012).For instance, North Korea has strict control rules in | | | |hospitality industry. | | |Overall Negative | |TECHNOLOGICAL FACTOR |Growth of Internet with fast broadband can assists consumers to |Positive | | |search for rooms available via websites. They can make | | | |reservations easily which help the costs of industry’s marketing | | | |activities. | | | | | | |Communication software or technology improved every year such as |Positive | | |Facebook and Twitter are Social Medias for marketing. | | | | | | | |Many new technology products announced into the market, energy | Positive | | |saving light reduce pollution. For example, the installation of | | | |solar energy system in hotels which can help saving the budget of | | | |the company. | |Overall Positive | |SOCIO-CULTURAL FACTOR |Fluctuating Death Rate which mean age Population is increasing |Negative | | |(Population Reference Bureau, 2011). | | | | | | | |Expectations of service quality. Consumers now expect to get | | | |intangible experience and want to be recognized by the employees. Negative | | |As long as the industry keep up the standards with what the | | | |customers are expecting then it will bring positive effect to the | | | |industry. | | | | | | | |The number of population is increasing over the world; it | | | |increases the workforce and potential customer (Rosenberg, 2011). Positive | | | | | | |Multi-culture around the world, allow knowledge and technique | | | |exchange. | | | | |Positive | |Overall Balance | |ENVIRONMENTAL FACTOR |Greater awareness in global warming i ssues is a concern.Energy |Negative | | |consumption needs to be considered to reduce greenhouse gas. The | | | |most cost-effective greenhouse gas reductions can be made by using| | | |existing low technology in building insulation, lighting, | | | |air-conditioning and water heating systems and electricity standby| | | |(Enkvist et. al, 2007), (Fenger and Tjell, 2009). | | | | | | |Climate change (Shah, 2012) & Global Warming (National Geographic,| | | |2012). For example, mountainous areas reduce snow cover and winter| | | |tourism; southern areas decrease summer tourism period. |Negative | | | | | | |Water use management, reduce water use is a long-term strategic. | | |(Queensland Government, 2012) | | | | | | | |Waste disposal management, Use filters in deep fryers to extend | | | |the life of | | | |cooking oil or sale to driver(Lincoln, 2007) | | | |Indoor air quality, more countries forbid smoking in indoor than |Positive | | |last decade(Lincoln, 2007) | | | | | | | |3Rs (Reduce, Reuse, Recycle) reduce waste cost in daily operation. | | | |For instance, use mugs to instead of disposable cups (USA |Positive | | |Recycling Facility Service, 2012) | | | | | | | |Some countries may need to face the natural disasters, e. g. | | | |Earthquake, Tsunami, and Hurricane (Shah, 2011). Negative | | | | | | |Land Shortage in nations, less land available, so the cost of land| | | |is become expensive. For example, rise around 9% of the total |Positive | | |property price, since 2001 in Australia (Hopkins, 2012),(Asia for | | | |Educators, 2009), (Your Investment Property, 2012). | | | | | | | |Negative | | | | | | | | | | | |Negative | |Overall Negative | 2. Industry Analysis |Forces |Issues |Impact | |Threats of new |Economies of scale |Medium | |entrants |New entrants need to have a certain large-scale production and huge finance because | | | |hotel industry requires substantial upfront investment in building, specialized | | | |equipment, infrastruc ture and staffs. | | |Small lodges will find it difficult to enter to the industry and compete with | | | |Shangri-La Hotels and Resorts because it requires large investment, however, the other| | | |well-known brands hotels such as Marriot International, Hyatt and Hilton might find it| | | |easier to build new hotels. | | | |Proprietary product differences |Medium | | |Product differentiation in hotel industry is low. It is relatively easy to replicate | | | |differentiation such as the products and services. Every hotels and resort can provide| | | |rooms that meet the demands of the customers and also train their staffs well to | | | |provide personalized service. | | |However, Shangri-La Hotels and Resort have built good brand and reputation; thus, it | | | |is the differentiator to compete with other new competitors. | | | |Brand identity |Low | | |Shangri-La Hotels and Resorts have built a good brand image in the mind of customers. | | | |Shangri-La Hotels and Resorts is alrea dy the leader in Asia (Dogan, 2010). They have | | | |established high product differentiation and brand loyalty.Other new brand hotels | | | |that want to come into the industry, they have to spend lots of costs to attract the | | | |customers to be competitive advantage. | | | |Buyer/customer switching costs |Medium | | |It is simple and easy for customers to switch costs. Customers can be easily attracted| | | |to different hotels that offer more value for money, or affordable prices. Due to the | | | |presence of Internet, customers will search and compare the hotel’s price via | | | |websites. Loyalty program can prevent the guests from switching costs. | | |Capital requirements |Low | | |High capital requirement is required for new entrants even though the competitors plan| | | |to do franchise, merger and acquisition, there is still high investment costs involved| | | |such as costs of inventories, high risk and law return situation and marketing | | | |activities. H ubbard & Beamish (2011, p. 76) state â€Å"New entrants with good ideas but | | | |without finance are unable to break into the industry†. | | |Access to distribution |Low | | |New entrants may have limited sources to access such as raw materials and distribution| | | |channels, as existing hotels have regular customers and partners. | | | |Absolute cost advantages |Low | | |The existing businesses in the industry have a high degree of absolute cost | | | |advantages.They have built good relationship and trust between each others; already | | | |establish hotel’s experience, favourable raw materials, advertisement expenses and | | | |favourable location. Thus, it is hard for new entrants to enter into the industry | | | |because there is low level of trust and familiarity with the suppliers. | | | |Government policy |High | | |Depends on the country’s regulations, government has the opportunity to set many | | | |restraints in the industry or encourage and facil itate the development of hotels. | | |Expected retaliation |High | | |Retaliation is expected as existing hotels will low down price and promotes some | | | |packages to attract customers. Unique and differentiated products by diversifying it | | | |can therefore persist the retaliation. | | |OVERALL RATING: LOW – MEDIUM | |Bargaining power of |Differentiation of inputs |Medium | |supplier |Supplier’s input is crucial to the final product. Good quality of the products and | | | |services provided by the suppliers will create a good outcome.Hence, it will have to | | | |boost the economy of the business. Hotels in the industry are the buyers and the | | | |producers of inputs that are the suppliers (Buffett & Munger, n. d). There are many | | | |suppliers involve in hotel industry such as: | | | |The construction companies tend to have a particular strong position when it comes to | | | |the hotel owner who would like to build a hotel. Thus, it strengthens the power o f | | | |being a supplier. | | |Monopoly suppliers who control electricity, gas and water supplies have high | | | |bargaining power. | | | |Hotels need to spend lots of money in the operational costs. Hotels need to buy | | | |Property Management System and Point of Sales to help the effectiveness of business | | | |operation. Hotels also need to buy amenities products, chemical products and raw | | | |materials for catering. Moreover, it needs to spend money on maintenance and servicing| | | |the equipments.If the hotels are locked into a contract, then the power of suppliers | | | |will be lower, they cannot increase the prices when they want to. | | | |Hotels are in the service industry. Hence, it needs people to provide exceptional | | | |services to the customers. High education and good experience employees will have | | | |higher bargaining power. They may negotiate the wages that they would like to receive | | | |and they think is reasonable before working with the hotels. | | | |Hotel customers are fragmented. Hence, as a supplier to the customers, the argaining | | | |power is low because there are substitutes that the customers can choose such as | | | |Marriott International Hotels and Hilton Hotels. | | | |Switching costs of suppliers and firms in the industry |Medium | | |Suppliers have power if there are few firms supplying the product or if there is no | | | |reasonable substitute for it (VBulletin Solutions, 2012). However in large hotel | | | |chains, many things are done by signing contract legally. Legal costs may increase if | | | |one party is not working as per contract listed. Thus, the switching cost is low. | | |Supplier concentration relative to industry concentration |Medium | | |There are high concentration of suppliers to choose from for Shangri-La Hotels and | | | |Resorts. Therefore, the suppliers have lesser power. | | | |Importance of volume to suppliers |Low | | |The volume being sold to the industry is important to the raw materials sources | | | |suppliers and equipment manufacturers because Shangri-La Hotels and Resorts will | | | |purchase in bulk to operate the business.Shangri-La Hotels and Resorts have a great | | | |deal of power over the suppliers when purchasing raw materials sources and equipments. | | | |Cost relative to total purchases in the industry |High | | |Supplier cost is a huge part of the total cost. Contracted suppliers costs and | | | |employees’ costs are high because they are needed to work for the operation of the | | | |business. Suppliers retain the power. | | | |Information about supplier’s product |Medium | |Hotels are highly aware of the quality of the products they purchase such as raw | | | |materials, equipments and even labour sources. Hotels will not take the risks to | | | |change the suppliers before they did research and compare the market price among the | | | |supplier’s industries. | | | |Supplier profitability |Low | | |Hotel industry ha s higher profitability as compare to the supplier industry.Suppliers| | | |will be unable to bargain and they will make close to their best offer at the first | | | |opportunity in order to gain profit for their business. | | | |Decision makers’ incentives |Medium | | |Hotels need to motivate their employees by giving incentives in order for them to | | | |provide good service to the customers. | | | |Hotels will do promotional packages when it is in low season to attract more customers| | | |to stay in the hotel. | | |Threat of forward integration |High | | |Suppliers can sell their products via Internet and even to the supermarkets. They have| | | |the power to enter the industry (Hubbard & Beamish, 2011). | | |OVERALL RATING: MEDIUM | |Bargaining power of |Differentiation of outputs |High | |buyers |Customers determine the profitability of the hotel’s business by choosing which one | | | |they would like to stay with, they have high bargaining power to choose.Hotel s create| | | |differentiation strategy to add value to attract customers such as: | | | |Customers place products and pricing strategy at first. For instance, the hotels | | | |should plan for low price strategy during low season or include complimentary goods | | | |for customers. | | | |Staffs provide good quality of service. | | | |Good geographic location which convenience the guests. | | | |Good atmosphere of the rooms and restaurants. | | |Give service for disable such as have disabled rooms in the hotels which located in | | | |the first floor to convenient the handicapped people. | | | |Switching costs of buyers |High | | |Shangri-La Hotel and Resorts have created a loyalty program named â€Å"Golden Circle† to | | | |attract existing customers by earning points and then the customers can redeemed for | | | |hotel stays, dining or spa experiences at any  Shangri-La hotel, resort, Traders hotel | | | |or Kerry hotel (Shangri-La International Hotel Management, 2012) .Thus, this group of | | | |customers will most likely be repeat customers and choose to experience services from | | | |Shangri-La Hotels and Resorts. There are low switching costs for customers. | | | |Presence of substitute outputs |High | | |There is an important level of the industry’s output has to the buyer. Hotels and | | | |resorts are part of the accommodation in the lodging industry. There are other options| | | |to stay when the customers are away from home such as apartments, condos, cabins and | | | |town houses (CarrHallCastle, 2012). | | |Industry concentration relative to buyer concentration |Medium – Low | | |Tourism industry is growing rapidly and the demand of hotels for customers increased. | | | |Travellers are highly concentrated relative to the industry, thus, the buyers do not | | | |have lots of bargaining power. | | | |Importance of volume to buyers |High | | |Large volumes of customers are expected to stay in the hotels because they are th e | | | |main source of income for hotels to generate profit.For example, tour operators, who | | | |book thousands of customers into hotels, have a strong bargaining position and can | | | |demand lower prices from hotels. Rooms are perishable, thus, hotels must try to meet | | | |the occupancy level. Buyers have more bargaining power. | | | |Cost relative to total buyer purchases |Medium | | |Corporate customers might invest large amount of money into the hotels when there is | | | |conference happens. They will reserve lots of rooms and meeting rooms. Therefore, they| | | |have more bargaining power. | | |Buyer information about the industry output |High | | |Customers can survey on the best firms that offer great services. They can have | | | |assistance from the travel agents, corporate travel consultants, internet and words of| | | |mouth to determine where they can get the services that they would like to experience. | | | |Positive words of mouth will build good reputation a nd image to the hotel whereas bad | | | |words of mouth will badly impact the business of the hotel. | | |Buyer Profitability |High | | |Customers have the freedom to choose which property they would like to stay in and | | | |dine for. They will gain ‘profit’ when they receive more services as compare to what | | | |they expected. They are still holding high bargaining power. | | | |Decision makers’ incentives |Low | | |When there is a large group coming to stay in the hotel, hotel will provide a discount| | | |price. | | |Threat of backward integration |Low | | |It is impossible for individual customer to enter the hotel industry due to large | | | |investment required. | | |OVERALL RATING: MEDIUM – HIGH | |Power of substitutes |Relative price/performance of substitutes |High | | |Hotelmule (2008) states â€Å"Continual developments in technology keep changing the | | | |potential threat from substitute products†.Technological advancements in th e internet| | | |make the overall market to be more efficient and at the same time expanding the size | | | |of the potential market and create new substitution threats. For example, | | | |video-conferencing has been used instead of holding a conference in hotel. Business | | | |customers tend to travel lesser. | | | |The substitutes for lodging such as camping, hostels and motels, the invention of | | | |cruise ships and trains causes travellers to have alternative choice when travelling | | | |to another country. | | |Switching costs |High | | |It is easy for buyers to switch costs, thus, the substitutes have greater power. | | | |Buyer propensity to substitute |High | | |Substitute products or services will be a threat. Capon (2008, p. 63) states â€Å"This can | | | |be achieved by the substitute being equally good and cheaper, or by it being equal on | | | |price, but offering a better product or more added value†.When other lodges such as | | | |apartments, condos, ca bins and town houses providing similar or equally good function | | | |and providing better value for money, it may make economic sense for the buyers to | | | |switch. | | |OVERALL RATING: HIGH | |Intensity of industry |Industry growth rate |High | |rivalry |There is no industry growth. The hotel industry is in mature stage. Severe industry | | | |rivalry occurs. | | |High fixed costs |High | | |The high cost of building, furnishing and servicing the hotels in the industry create | | | |high fixed costs. This increases rivalry as they need to maximise profits to have | | | |significant returns on investment. Shangri-La Hotels and Resorts must sell more rooms | | | |to cover those costs and increase hotel market competition. Hence, it makes it | | | |difficult to withdraw from the industry and has to compete with other existing rivals. | | |Intermittent overcapacity |Medium | | |Due to there are a lot of competitors in the market, there might be a lot of rooms | | | |that are av ailable and cannot be sold out. | | | |Product differences |High | | |There are no product differences because majority of hotels provide similar types of | | | |high quality service. Products and services in hotels are easy to imitate.It is | | | |difficult to reduce the rivalry through the differentiation of the products and | | | |services. | | | |Brand identity |Medium-High | | |Brand is important because through branding, a business can stand out of the crowd. | | | |People remember the organization and will choose to go to the well-known hotels as it | | | |can heighten the level of self esteem and be part of the social group. Shangri-La | | | |Hotels and Resorts have developed their brand name and are well known in worldwide. | | |However, other hotel groups such as Marriott International and Starwood have great | | | |brand identity as well. | | | |Switching costs |High | | |It is easy for buyers to switch from one competitor’s product to another; industry | | | |riva lry will be increased (Hubbard & Beamish, 2011). Thus, Shangri-La Hotels and | | | |Resorts create a loyalty program named Golden Circle to retain their customers. | | |Informational complexity |Medium-High | | |Consumers can look at rooms available in different hotels and compare prices online. | | | |Internet will have information about the price and service differences. Furthermore, | | | |some hotel websites provide virtual tours which introduce the guests about the real | | | |experience spending time in the hotels. There are also lots of travel websites such as| | | |trip advisor which provide guest’s review about the hotels. Information is readily | | | |available on the Internet. Thus, industry rivalry is enhanced. | | |Concentration and balance |High | | |Cline (n. d) mentions â€Å"Hospitality customers increasingly seek predictable services | | | |that support their ability to move quickly and easily around the world†. International| | | |hotel chains are e xpanding their business to meet the demand of the customers and to | | | |determine the way to be ‘happy’ with their position in the industry. Hence, rivalry | | | |will be significant. | | |Diversity of competitors |Medium | | |The level of diversity among hotels is medium because majority of the hotels provide | | | |similar types of high quality service. However, some hotels like Marriott | | | |International; it diversifies its business into planning and organizing wedding events| | | |for the couple who would like to marry. Marriott provides free assistance from | | | |certified wedding planners and help with everything from selecting centrepieces to |

Tuesday, July 30, 2019

Comlaw Essay

PC from a local electronics shop, he is making an offer to the shop; which is an invitation to treat. Since the local electronics shop (offered) has had acceptance on Arthur (offer)'s offer, a contract has been formed. Therefore, Arthur has the obligation to pay for the product and the local electronics shop has the obligation to deliver the product.Though, some Issues between these 2 parties' have appeared: The PC was not running, power cable was missing and no manual was provided while Arthur has realized his check used to pay he PC was returned to him by the bank because the computer company's name was spelt Incorrectly on an â€Å"account payee only' check.Since the power cable was mammals, the local electronics shop has obligation to provide that because the local electronics shop and Arthur has formed a contract, If not, the local electronics would be considered as breach of contract: Also, according to the Consumer Guarantees Act 1993, since the PC was not running, the local electronics shop has to repair the PC or refund all reasonable costs incurred in fixing he PC if Arthur required someone else to fix the PC, otherwise the electronics shop would be considered as breach of the Act.On the other hand, Arthur also has also had the obligation to pay for the PC, if not; Arthur has breached the contract as well. Therefore, I would advise Arthur to pay the electronics shop for the PC and collect the PC because he and the electronics shop were legally bind due to the contract. If the electronics shop failed to repair the PC and was unable to provide the power cable after he has paid the check, he should sue the electronics shop.

Monday, July 29, 2019

Professional development opportunities Assignment

Professional development opportunities - Assignment Example The website listed above focuses on the ethics and responsibilities that aviation professionals have in their daily work.   It is mainly geared towards those teaching aviation, however, the information contained on the site is helpful for anyone in the field. This site focuses on all aspects of aviation work, not just pilots, so it is relevant to all who work in the aviation industry.   The SAFE organization, Society of Aviation and Flight Educators, offers a variety of useful information on their site.   You can read current aviation news, learn about professional development opportunities, purchase liability insurance, read the organization’s meeting minutes, learn their code of ethics and even learn about mentoring opportunities.   The website also gives information on available scholarships for many different areas of education.   On the website, you can also sign up to have their email newsletter sent to you.   Their newsletter will keep you up to date on curr ent initiatives within the aviation industry and will keep you posted on how you can get involved if you so choose.   I believe this site, is a high quality resource for many different areas, but the main focus is on professionalism, ethical behavior and professional development.   This is an active group, so this website is continually updated, making it a good resource to return to as opposed to just reading one time.     This organization does encourage you to become a member of SAFE.  

Sunday, July 28, 2019

How modernism has changed architecture Essay Example | Topics and Well Written Essays - 750 words

How modernism has changed architecture - Essay Example The word â€Å"modernism† is used as the synonym to the â€Å"modern architecture† or as the name of the style (in English literature- modern). The style is characterized by free and natural forms (Picture. 1). Modernism in architecture includes such branches as European functionalism of 1920-1930s, constructivism and rationalism of 1920s in Russia, the movement â€Å"Bauhaus† in Germany, the artdeco style, international style, brutalism, organic architecture. Thus, every of these phenomena is one of the branches of one tree that is called modernism in architecture. The main representatives of the modernism in architecture are the pioneers of the modern architecture: Frank Lloyd Wright, Walter Adolph Georg Gropius, Richard Joseph Neutra, Ludwig Mies van der Rohe, Le Corbusier; Hugo Alvar Henrik Aalto, Oscar Ribeiro de Almeida de Niemeyer Soares Filho (Crouch, 2000). Le Corbusier (Charles-Edouard Jeanneret-Gris, 1887-1965) is a French architect with Sweden origin, a pioneer of modernism, a representative of the international style of architecture, a painter and a designer. The great popularity of the work of Le Corbusier can be explained by his universal approach and social meaning of his propositions. It is impossible not to mention his contribution, which revealed free forms in architecture. He stated: â€Å"modern life demands, and is waiting for, a new kind of plan, both for the house and the city† (cited in Le Corbusier). Under the influence of his projects and the buildings he designed the perception of architects changed and they start using free forms in architecture more frequently. One of the buildings, which perfectly reflect his ideas, is Villa Savoye (Picture 2): â€Å"Villa Savoye is Purist to the extreme–a stark white floating box pierced by symmetrical horizontal window openings. The house is devoid of decoration a nd visual interest is created by the play of

Saturday, July 27, 2019

Integrated Interiors Ltd Research Paper Example | Topics and Well Written Essays - 2500 words

Integrated Interiors Ltd - Research Paper Example The key issues that Mary faces as the Managing Director of Integrated Interiors Ltd such as: regarding dissatisfaction of customers, lack of Information, outdated computer based SFA system and irregular and occasional training sessions, have been identified and analysed in the report. Appropriate suggestions, for addressing the issues, have also been endorsed in the report apart from an explanation of the outcomes expected as well as offering a specific plan of action. Part 1: Expected Profile of the Candidate for GSM Experience: The prospective candidate for General Sales Manager (GSM) must have a minimum of three years experience in sales and marketing in a similar organisation. Besides, the candidate should possess experience in making appropriate sales plans and implementing them. He or she must also be conversant with reporting on marketing and sales activities besides organising and coordinating the day to day sales activities. The incumbent also needs to have an understanding of various policies that a company may incorporate in its activities for promoting sales and ensuring customer satisfaction. He or she also needs to be well versed with customer relationship management, public relations and other sales related liaison work. The GSM will have to shoulder â€Å"a range of diverse tasks, including managing a sales pipeline, coaching their team, forecasting, hiring new sales representatives, strategic planning, and sales administration† (Sales Coaching for Improvement Performance: Turning Sales Managers into Great Coaches 2010). Besides, it is also desirable that the candidate possesses some background experience in contract management as this will help him independently negotiate and manage the contract and the company. Qualifications: The candidate is expected to possess some knowledge in Interior Designing, engineering, materials, dimensions, color, etc. The position demands a combination of engineering as well as management education and skil ls. Thus, the ideal candidate will be a B. Tech in Architecture or Interior Designing with an MBA degree in marketing and sales. Additional technical qualifications such as Auto Cad 3D Studio and other designing tools will be desirable qualifications, but not mandatory. Skills Sets: The candidate is expected to possess appropriate skill sets both in engineering as well as management fields. The GSM should have necessary skills to build up a sales strategy and business plan for the market that guarantees accomplishment of company sales objectives and profitability. The candidate should possess excellent consumer service skills and leadership skills. Besides, he or she needs to be a motivated and expert team player, delivering business standards. The incumbent should also possess excellent oral and written communication as well as presentation skills apart from the contract negotiation skills. It will also be desirable if the incumbent has attended a short term course that â€Å"inco rporates live negotiations and case analyses as an effective way to apply the most recent psychological and economic research on how to sharpen skills in decision making and negotiation† (Negotiation and Decision Making Strategies 2012). Generates Sales and Profits: The incumbent must have relevant skills to generate sales and profits through

Friday, July 26, 2019

Counselling Essay Example | Topics and Well Written Essays - 2500 words

Counselling - Essay Example This approach is not a formal exalted theory, but as the name says, a different approach that has proved to be useful and more effective. It honours the need to talk, communicate and understand self of the individual in need of therapy and stands on the basis that individual's need is more important than that of the counsellor, because counsellor, after all, is a mere supporter, or a prop up, and not the main hero of the drama. It establishes the human trust in basic values, principles and desire to improve in harmony with the rest of the world. "Rogers is holistic in his thinking, tending to look at the complete organism in order to understand and explain behaviour. He believes that humans are innately good and that they are growth orientated. Phenomenological understands individual perception of reality. Determinism, cause and effect relationships in having freedom, the organism has an actualising tendency" This approach depends on the assumption that given the proper circumstances and understanding, a person is capable of finding solutions for his inner problems and nothing could be a longer lasting cure. The main theory under which the Person centred counselling works is that the patient is fully capable of handling his problems and monitoring his future growth. It believes that the main authority here is not the psychologist, but the patient himself and counselling goes on according to the patient's observations about himself. It believes that all people might not have had a highly favourable condition to develop, grow and manage their lives and might feel stifled, or might have developed a very difficult, punishing self identity that might not be easy to maintain at all times and under all circumstances. When personal experiences are not conducive with the self identity of the person, psychological problems occur because the individual is unable to cope with the experiences and sti ll maintain the personal identity to which he has become accustomed to, or of which he had a certain self confidence and pride. The self-concept of the person clashes with the experiences he is going through and this might make the self-worth plummet down in his opinion and acceptance might become difficult. His judgement of his self-worth gets shaken because he cannot feel comfortable with it any more, as its fundamental base has not been firm recently. Explaining his Theory of Personality, Carl Rogers says: "In endeavouring to order our perceptions of the individual as he appears in therapy, a theory of the development of personality, and of the dynamics of behaviour, has been constructed," (Kirschenbaum and Henderson, 1990. p.244). The essence of person centred counselling is the meeting and understanding between counsellor and his patient. Undoubtedly, it is very hard to establish a complete and unquestionable understanding and this is considered to be one of the most difficult types of counselling, but with perhaps the best results. It forces the counsellor to be authentic, supportive, empathic and mainly non-judgemental. It has three core conditions that would contribute a lot to the therapeutic change: 1. Unconditional positive regard. 2. Empathic Understanding. 3. Congruence. With

Service Journals Assignment Example | Topics and Well Written Essays - 1750 words

Service Journals - Assignment Example In 2012, the company was listed 3rd by Forbes among 10 world’s most innovative companies. This is an indication of good quality services, which is an aspect associated with innovativeness. The rating also reflects consumer satisfaction as it is based on customer feedback data among other parameters. Barnes & Noble Inc. is the major competitor with 1,300 book stores in the US and also sells products online. However, I did not choose the company because the company experienced losses recently in its digital business, which does not give a customer the desired motivation and confidence to engage in Barnes & Noble’s online business (hoovers.com). I expected to download the journals in my computer immediately after making the payment. I also expected to get the correct copies as I had ordered without any missing pages. There was a 25% discount for every third item purchased by the same customer and therefore I anticipated the discount on three journals. Overall, I expected the best service due to the fact that I was purchasing 10 items at once. 4a) Look at the advertisements and web pages (all promotions you can find) for this service. Describe them. Are they targeting the correct markets? How do these ads and promotions impact your expectations for the service? Do they overpromise? How would you change them? (make recommendations—don’t say â€Å"I’d leave them the same†) Amazon.com advertises products in a strategic manner that attracts customers’ attention. For every journal, there was a review of the contents and a background of the authors. This information was helpful in making a purchase decision since it highlighted what to expect and therefore I carefully chose those with the required information thereby avoiding unnecessary costs. The advertisements are targeted at a variety of market segments. Customers visiting the company’s website have the freedom to

Thursday, July 25, 2019

Important Partnerships between Police Officers and the Community Research Paper

Important Partnerships between Police Officers and the Community - Research Paper Example This research paper explores the importance of partnership between police officers and community in reducing criminal activities in the society. Today, law enforcing agencies look at the best approach to handle domestic violence and crime. The need to stump out crime in the society needs a collective effort, which would involve the police and the community. Criminologists argue that partnership between the police officers and the community can help to reduce crimes committed in the community. Largely, the society has a role to play in controlling the security, crime and any other vice that is likely to occur in the community. The manner in which prosecutors handle cases of domestic violence indicates the partnership between the police officers and the community could help to avert criminal activities in the society. Notably, prosecutors use the following approaches to handle cases of domestic violence evidence based prosecution, no drop policies, and special regional or district atto rneys. In conclusion, the importance of partnership between community and police officers include improved safety in the society, effective police activities in the community, leverages of resources used by the police, and leads to a reduction of criminal activities or improvement of behavior in the society. Largely, coordination of information between the society and the police leads to address and possible prosecution of the criminals. Arresting and prosecution of criminals would be difficult without the cooperation of the community.

Wednesday, July 24, 2019

Change Management Essay Example | Topics and Well Written Essays - 2250 words

Change Management - Essay Example For a business, change management means describing and executing processes and/or expertise to deal with changes in the corporate environs and to earn profits from ever-fluctuating prospects. Up-and-coming adaptation to change is as vital within a business as it is in the normal domain. Just like floras and faunas, officialdoms and the persons in them without doubt come across changing circumstances that they are defenseless to handle. The more effectually you deal with transformation, the more probable you are to grow well. Adaptation might consist of inaugurating a well-thought-out procedure for answering to changes in the corporate surroundings (for instance an instability in the economy, or a menace from the opponents) or instituting handling tools for answering back to ups and downs in the place of work (for example new strategies, or machineries) (Change Management, 2007). Change is neither a new concept nor has it been introduced in recent years. It is an understood fact that things change with time and obviously there are numerous factors that are brought in the change. The University of Bolingoo is under the process of a technological change which is making the application process completely online i.e. no more paper applications. Technology is a very broad factor that is influencing every part of the organization. This type of change is a non-routine change and is not easy to implement as it involves high cost in terms of money, effort and research. In this era, technology is making it difficult for firms to keep up with the change with the same frequency and for universities the business is all about knowledge and how to obtain it. For any organization, which plans to bring in the change it needs to focus on five factors for starters, The university needs to list down all the reasons why it thinks that this type of technological change is necessary. Creating awareness in the campus is very important. Students and employees feedback on the reason woul d prove to be very beneficial. Likewise, consider the plus and minus points of the change. If the plus points out weight the negative ones then it would be advised that the change is brought in. Next up are the skills and knowledge that would be required to bring in the change such as more skilled, high hi-tech employees who have expertise in this department. Evaluation of the person’s ability to perform these skills needs to be identified. It is important to list down the reinforcements and to know if the incentives are in place to bring about the change and make it last. Similarly, the 5Whys tool is also important as the first question that would arise from a structural change is Why the change? In this case, the change is necessary for the reasons it could be that the clerical staff take a long time to procedure enrolment forms and students have no options but to stand in queues for a long period of time which would be annoying and stressful. But on the other hand, it is n ot the mistake of the clerical staff either, since they require checking and confirming all the details in the form and they have to make sure the information is correct. Then, there are J-customers too, who not intentionally, but do take a lot of time of the administrator for the reason that these customers are not usually unable to understand the correct language. But this problem

Tuesday, July 23, 2019

Information communication Technology Essay Example | Topics and Well Written Essays - 1000 words

Information communication Technology - Essay Example Precisely, flying to Barcelona is the cheapest of the four destinations. The costs of airport transfers also vary from destination to destination and are cheaper in Europe than in the US. For this case, it requires  £ 34.17 in Miami, Florida,  £ 40.30 in New York,  £ 25.13 in Barcelona and  £ 33.67 in Rome. Considering that the elder members of the family can both drive, there is a need that they hire a car upon their arrival in their destinations. For this case, it will cost the family  £ 250.17 to hire a car for the entire period of stay in Miami, about 250.24 in New York, 339.62 and 268.94. The most expensive element of the trip will be the expenditure on the hotel because of the ten-day stay will cost about  £ 2612.85 in Miami, Florida. The same services cost 2224.97 in New York City,  £ 1885.15 in Barcelona and  £ 10 193 in Rome, Italy. The cheapest rates of travel insurance for British Airline are an assumed flat rate of  £ 28.24 for a period of 31 days. The presented values represent the cheapest rates of travel for the first-class coaches and five-star hotels. However, the prices do not include entry charges for venues that the family may wish to tour. It is therefore comparatively cheaper to tour Barcelona from London the remaining places. For this case, the total for all the expenses up to the return journey are  £3786.99 for Barcelona against higher charges for the rest of the preferred destinations. The most expensive place to visit is Rome, for which case the family will pay  £11176.90. The quoted figures are all combined for the entire family based on the age category. The figures also represent the lowest in the market, for which the family has the choice of choosing otherwise. If they chose otherwise, the costs would rise depending on the airline that they will use. In the spreadsheet, the entered figures and their summation occur for each column enabling a comparative analysis of the costs of the travel. As it emerges from the

Monday, July 22, 2019

In-Licensing in Pharma Essay Example for Free

In-Licensing in Pharma Essay INTRODUCTION The process of bringing a new drug to market is an extremely expensive one, often costing above $200 million. This enormous cost can be explained by the fact that a very small fraction of molecules in research and development ultimately become pharmaceutical products. However, the rewards of a successful new product can be tremendous generating, depending on the therapeutic areas in which the product will be used and the disease it will directed to, from millions to billions of dollars of sales annually worldwide. Many pharmaceutical companies are facing a pipeline gap because of the increasing economic burden and uncertainty associated with internal research and development programs designed to develop new pharmaceutical products. The need for large pharmaceutical companies to constantly replenish the supply of potential blockbusters requires a consistent and dedicated approach to drug RD. However no longer is inhouse research expertise sufficient. To fill this pipeline gap, pharmaceutical companies are increasingly relying on in-licensing opportunities. Business development and licensing department identifies new pharmaceuticals that satisfy unmet needs and are a good strategic fit for the company, completes valuation models and forecasts, evaluates the ability of the company to develop and launch products, and pursues in-licensing agreements for pharmaceuticals that cannot be developed internally on a timely basis. The in-licensing process provides a source of new drugs to a given company to supplement internal laboratory research, to reach the company’s goal in term of present and future portfolio. As competition in the pharmaceutical market continues to grow, effective business development strategies become critical to maintain momentum and improve global market share for the leading pharma companies. An increasing proportion of revenues are expected to be generated from licensed products and as a result licensing will become an ever more important component of the overall business development mix (source: Wood Mackenzie’s Licensing insight Multi-Client study, April 2003) The in-licensing process might imply enormous effort by the company. It can be compared to the proverbial search for a needle in the haystack. First, the haystacks are large and require a massive amount of searching. Second, no one knows how many needs are in the haystack. There might be none, or multiple. Third, the search is conducted in public and multiple companies compete for innovative therapies, and resource allocation and financial aspect play a role in such competition. The key to pursing in-licensing opportunities is rapidly to identify individuals and companies with the intellectual property sought by the company. New business development teams maintain a business development customer relationship management information system. The information stored in this system has been gathered from personal networking contacts, industry available organization directories, membership directories, commercially PubMed, and online databases. The system contains the contact information, therapeutic interest areas, development stage information for products in development, and other relevant information needed to identify potential in-licensing partners, such as key clinical researchers, biotechnology companies, and small specialty pharmaceutical companies. A search of this system provides a list of potential inlicensing partners. To supplement this list, the new business development team begins a systematic marketing campaign in select industry trade publications and Web sites to promote the company’s desire for an in-licensing partner. The campaign highlights the company’s strengths in clinical development, manufacturing, and sales and marketing. Information regarding the type of product desired (therapeutic class, clinical development stage, and so forth) and the type of licensing agreement being sought is specified. From the list of potential in-licensing partners, the new business development team selects the most appropriate candidates and begins to evaluate the feasibility of in-licensing each potential partner’s product. Despite there is no standard formal process in in-licensing of pharmaceutical products, it is quite standard to utilize a stepwise approach, composed of go/no go gates, that can be summarised in the following stages: 1. evaluation of potential in-licensing opportunities 2. first pass review 3. product evaluation 4. due diligence 5. in-licensing contractual negotiation and deal closing. This stages are ordered following a timeline perspective, so to have a subsequent flow of actions. The approach includes examining opportunities from other pharmaceutical companies and from academic centers involved in research. Once the opportunity has been identified, the first pass review consist generally in the evaluation of information provided by the potential licenser, the medical and scientific literature, and specialised consultant if there is a in-house gap in specific knowledge. This initial step has often been based on a ‘’gut feeling’’ and the company overall strategy in term of therapeutic area focus. For those opportunities not rejected in the first pass review, a more detailed evaluation of the scientific, commercial and financial issues, are undertaken. Additional people with various area of expertise participate in this secondary evaluation. Only if the entire evaluation is positive the opportunity is taken to senior management, that finally approves the in-licensing after due diligence and a full negotiation on terms of the agreement. One aspect that is often underestimated in in-licensing opportunity is the in depth commercial assessment of the putative candidate, leaving the go/no-go decision mainly at strategic fit in terms of therapeutic area focus or financial aspect taken from capital budgeting calculations. In this regards, sales forecast plays a critical role in assessing the net present value of the in-licensing opportunity, but they need to be supported by a complete, although preliminary, full product evaluation. This evaluation has to include external analysis in the context of the future scenario, internal analysis of the given putative candidate, and a preliminary but clear product strategy. The scope of the development of a qualitative model for a full product evaluation in the context of an putative in-licensing opportunity is to define the key relevant steps within the full product evaluation related to commercial aspect that are critical for the precise and coherent definition of the sales potential of the product, that will used in the Capital Budgeting (e.g. Net Present Value) models to assess the financial aspect of the opportunity and set the basis for the full negotiation. Common financial analysis measures for valuation of an in-licensing opportunity Pay Back Period (PBP) Length of time required to recover the cost of an investment Discounted Cash Flow (DCF) Analyzes future free cash flow projections and discounts them using the after tax weighted average cost of capital to arrive at a present value (value in local currency at the time of analysis); DCF analysis estimates the money a company would receive from an investment and adjusts for the time value of money.

Increasing Organizational Productivity Essay Example for Free

Increasing Organizational Productivity Essay There is a great challenge in increasing the productivity of organizations particularly to the managers who properly have turned to be experts in their specific fields. Basing on an organizational challenge that is tending to ubiquity, the productivity of the organization is the ratio that evaluates the efficiency of the resources used in the production of services. Production refers to the ratio between outputs and inputs. There are some particular companies that manage to produce more after using less as compared to other companies even when the conditions for productions are quite the same. Two companies may happen to be working in the same industry, deal with the same suppliers and resources, and work in similar business environment and after all, show some differences in organizational productivity. It means therefore the greatest challenge for managers of specific organizations is to have ideas on how to increase productivity. This is one of the manager’s responsibilities that lead to increasing the market share of an organization as well as maintaining profit (Smith, 1995). Goal setting A manager of an organization has to clarify the goals of the organizations, device processes so as to achieve them and in addition control the processes. A Service oriented organization basically shares the same goals with the peer organizations. The goals include developing a service that seems superior as compared to those offered in the marketplace. The second goal involves increasing the market share for the organizations. Sustain the profits and at the same time increase sales volume should be included. Moreover, offering suitable return on investment and using the available technology to increase productivity are also included. The goals also include eliminating waste, fostering the morale of the employees, reaching the best level of functioning efficiency and enhancing the image of the organization. It should be noted that the goals are related to each other and more importantly, their major intention is to increase the productivity of an organization. In all organizations the efforts of the employees basically determine the effectiveness of the organization. Generally, productivity happens in correlation to the interest and concern employees portray to a specific input component. Thus the human resource manager should be actively involved in developing and putting into practice practices and policies which encourage employees’ productivity (Maanen, 1998). Coping with factors that affect production There are some factors that have a great effect on productivity in service oriented companies. These are organization factors, environment factors, factors related to employee and management factors. The management of an organization have the obligation of examining the factors correctively to find out how one factor affects the other. This is because failure to examine a particular factor may lead to lowering of productivity. Since nobody can have a control on the environmental factors, the organization must always strive to be flexible so as to adapt to them. The structure of the organization is influenced by the environment it operates on and the environment has a significant impact on the employees. It is obvious that the style of the management establishes the effectiveness of the organization simply because it affects the reaction and attitude of the employee. Considering the relationship that exists among the factors have an ultimate effect on the productivity of an organization (Smith, 1995). The changing conditions in the economy have intense effect on the productivity of an organization and hence the degree of the stability of the company in terms of economy has effects on decisions concerning growth and staffing. As a result the labour union may change the benefits, wages and work rules and therefore the human resource department have to be cautious of the changes in the labour market conditions. An organization ought to be in a position that it can adapt easily to changing work environment. The organization factors which include structure, climate and technology also affect the profitability, efficiency and more particularly productivity (Smith, 1995). The application of management approaches of economy, efficiency as well as effectiveness as productivity measurement in a service oriented company have been noted not to increase productivity significantly (Bass Avolio, 1998). There is need to incorporate the use of ethical approaches such as empathy and evaluation to increase the production of the organizations to a greater extent. There are limits that seem practical in the level of formalization and specialization of an organization. It may be national, privately owned or publicly owned and to increase productivity, the human practices and policies must match with the complexity and size of an organization. The makeup as well as size of the Human Resource department ought to echo with the organization’s structure. Another thing to consider is the degree of specialization or in other words technology. This involves the technical level of the processes in an organization. To sustain market viability, there is need for a particular scope of development and research. Employees should have the necessary skills basing on varying degrees. An organization ought to focus on whether it wishes to be employee-centred hence encourage employees to attain results. It must bear in mind its reward systems, communicating information, decision making and offering a positive climate for all employees. The Human Resource professionals ought to involve themselves in determining the climate of the organization. If it happens that they do not get involved, it means they lack the power to command a position that seems strong to lead to the implementation of policies created by the climate. Each organization has a basic management style that may be naturally evolved or consciously adopted. Whether democratic, task-oriented, authoritarian, laissez-faire, whether it strives to be reactive or chooses to be proactive or innovative, the managerial style for a particular organization has intense effect on the ability of the HR department in developing and implementing procedures and policies as well as on the employees. The function of the Human Resource is also highly affected by the manner in which resources are attained and used, the question regarding who makes decisions and sets the goals, how communication is communicated and the style of motivation used (Warrwick Organizational Behaviour Staff,2001). Employee attitude is another factor that has effect on the productivity of an organization. It is through the employees that the goals of an organization are attained and as a result they drive the failure or success of the organization. It is important to have employees with the proper educational levels or knowledge and skill concerning the job. Moreover, the employees’ motivation and abilities are also important factors to consider. The organization should avoid setting practices and policies that intensify negatively the employees’ social, personal, religious and political factors since this is likely to affect the workers’ effectiveness hence influencing productivity (Warrwick Organizational Behaviour Staff, 2001) What matters most? Productivity is concerned with what can be derived from the organizations’ resources and hence it is important to clearly list the most significant resource. For example in labour-intensive industries, the major input could be total number of hours worked by an individual and in steel plants could be the equipment. To increase productivity it is good to benchmark the operations in an organization to avoid being left behind in competition. An organization should invest in resources and this does not imply that there is need to use large sums of money. Investment could entail training employees on skills, operations as well as procedures. Training employees help impact in them vital skills that would help them to avoid making mistakes in customer service and manufacturing. For example, investing in technology may assist the organization to speed up in production and reduce the head count hence leading to less wastage. Paying the employees for work done would not bring the best for an organization. There are so many factors that affect the employees’ behavior. The organization needs to carry out an analysis and determine what has been missing in the list of motivating employees. To set things straight, there is need for a balanced approach and studies have revealed that doing away with pilferage of efforts could result to increased productivity (Warrwick Organizational Behaviour Staff, 2001). Best practices Increasing revenues and lowering costs are the major fundamental goals for service oriented organizations. At the same time as a businesses strives to attain its goals and objectives, IT organizations are pushed forward to accomplishing more with less. IT organizations have an added obligation of assisting other organizations comply with the regulatory requirements. Apparently, in the past years, reducing risk in organizations has assumed a different meaning and has become the most significant goal for organizations. For an organization to succeed in increasing productivity, it needs to examine the other perspective of reducing risks. This means that the need to manage and reduce risks is intertwined to increasing productivity. Managing risks involves reliability, compliance and security (Kelly, 2005). From the compliance point of view, development organizations ought to make sure that business processes as well as applications data consistently adhere to the regulatory guidelines and requirements. Failure to do this may imply that many IT departments could be exposing the organization to regulatory and legal risks. Organizations need to meet the requirement of the SOX-type reporting and hence organizations need to perfectly ensure that any alterations in their applications do not interfere but rather meet with other regulations including those of SOX. Basing on the reliability perspective, it is better that organizations continue with the attempts of increasing availability and reliability of the internal and facing customers’ applications. The key component to ensuring reliability is testing. However, many organizations fail in the procedure as they test what they perceive as important since they have little testing time at their disposal. This means that the organization leaves what is most important in real sense. Therefore, to become a bit more efficient and effective, organizations are required to perfect their effectiveness in the testing process and this means that testing should including testing the most important aspects or components and not the easiest components. From a security point of view, this is the real meaning of business in organizations. A breach in the application raises the risks involved in the organizations and therefore there should be a good thought on matters to do with reducing possibility attacks and this henceforth reduce risks linked to data access and applications (Kelly, 2005). The issue linked to managing risks is developer productivity. There is a lot of pressure on service oriented organizations to execute more while utilizing less. There is more job security if there is consequent greater effectiveness and developer’s productivity. It does not count much if organizations purpose to increase productivity without the proper tools as this will not show the practicability of the set goals. This is like purposing to work smarter but not harder. To increase organizations’ productivity, developers ought to come up with new ways of minimizing the time that is not utilized in benefiting the business value. For instance, the time utilized in testing does not particularly give business its value, but instead gives support on the release of an application that is complete which focus on a business need. Looking for ways to effectively and efficiently test will lead to an increase in productivity hence affect positively the delivering of the business value. The best way for efficient testing is creating a good level for best practices and not waste time in rebuilding standards from the grassroots (Kelly, 2005). Nothing comes easy and therefore if in an organization there will be addressing of challenges and risks, more effort and may be more time will be used. This implies that more money will be needed for executing the process. There is no way an organization can increase quality without having to increase time and cost. Organizations need to think on the best manner of reaching quality in the current world in the available time in a manner that is cost effective. This is the challenge that organizations face today. The best practices assist organizations to have a good improvement in the performance and efficiency of the organizations (Kelly, 2005). In the past years organizations considered the top down approach as the best in increasing productivity. However, this can also be achieved by using the bottoms up approach and this helps organizations to define, capture and apply the best practices in particular portions of the cycle of development. For instance, a particular organization may put into practice a limited performance of code of review for specific forms of services or applications. On the other hand, the organization may apply development tools and automated testing that streamline the identification of errors and also educate developers on the appropriate modes of solving errors as well as accomplishing a given job.

Sunday, July 21, 2019

Class on Genres in Literature

Class on Genres in Literature CAMBRIDGE LESSON 6 Focus of the lesson: Writing in different genres and registers Write in different voices and viewpoints Improve style and accuracy This session will help you develop essential writing skills for the written section of your paper where you are expected to write creatively GENRE To be clear about the type of writing you are aiming for, you need to identify and understand four key areas genre, audience, purpose and style. Make these part of your planning when you start to write a non-fiction text. Genre, audience, purpose and style or GAPS! With each piece of writing you will be tested on your understanding of genre, audience, purpose and style, so you need to be clear about the kind of writing you are aiming for who exactly are you writing for and what you are trying to tell them? For example, your text might be trying to: change someones opinion encourage someone to do something in particular make sure your audience knows and understands something The examiner wants to see that you can adapt the way you write to meet different genres, audiences and purposes. Identifying GAPS When it comes to the writing tasks in the exam, your first step is to clearly identify: the genre what type of text should you be writing, eg a magazine article the audience who will be reading your text, eg teenagers the purpose of your text, e.g. to convince people to do more sport your chosen writing style, e.g. informal Make notes on these four areas and use them to help plan your writing. Show that you understand how each of these will persuade the examiner to give you marks. EXAMPLES Common genres: fiction Classic fiction that has become part of an accepted literary canon, widely taught in schools Crime/detective fiction about a crime, how the criminal gets caught, and the repercussions of the crime Fable narration demonstrating a useful truth, especially in which animals speak as humans; legendary, supernatural tale Fairy tale story about fairies or other magical creatures Fan fiction fiction written by a fan of, and featuring characters from, a particular TV seriesxs, movie, or book Fantasy fiction with strange or otherworldly settings or characters; fiction which invites suspension of reality Fiction in verse full-length novels with plot, subplot(s), theme(s), major and minor characters, in which the narrative is presented in verse form (usually free verse) Fiction narrative literary works whose content is produced by the imagination and is not necessarily based on fact Folklore the songs, stories, myths, and proverbs of a people or folk as handed down by word of mouth Historical fiction story with fictional characters and events in a historical setting Horror fiction in which events evoke a feeling of dread and sometimes fear in both the characters and the reader Humour Usually a fiction full of fun, fancy, and excitement, meant to entertain and sometimes cause intended laughter; but can be contained in all genres Legend story, sometimes of a national or folk hero, that has a basis in fact but also includes imaginative material Magical realism story where magical or unreal elements play a natural part in an otherwise realistic environment Meta fiction also known as romantic irony in the context of Romantic works of literature, uses self-reference to draw attention to itself as a work of art, while exposing the truth of a story Mystery this is fiction dealing with the solution of a crime or the unravelling of secrets Mythology legend or traditional narrative, often based in part on historical events, that reveals human behaviour and natural phenomena by its symbolism; often pertaining to the actions of the gods Mythopoeia fiction in which characters from religious mythology, traditional myths, folklore and history are recast into a re-imagined realm created by the author Picture book picture storybook is a book with very little words and a lot of pictures, picture stories are usually for little kids Realistic fiction story that is true to life Science fiction story based on impact of actual, imagined, or potential science, usually set in the future or on other planets Short story fiction of such brevity that it supports no subplots Suspense/thriller fiction about harm about to befall a person or group and the attempts made to evade the harm Tall tale humorous story with blatant exaggerations, swaggering heroes who do the impossible with nonchalance Western set in the American Old West frontier and typically set in the late eighteenth to late nineteenth century Common genres: nonfiction Biography/autobiography narrative of a persons life; a true story about a real person Essay a short literary composition that reflects the authors outlook or point. Journalism reporting on news and current events Lab Report a report of an experiment Memoir factual story that focuses on a significant relationship between the writer and a person, place, or object; reads like a short novel Narrative nonfiction/personal narrative factual information about a significant event presented in a format which tells a story Reference book such as a dictionary, thesaurus, encyclopaedia, almanac, or atlas Self-help book information with the intention of instructing readers on solving personal problems. Speech public address or discourse Textbook authoritative and detailed factual description of a topic. ACTIVITY 1 Class discussion on identifying genres. By identifying the genre, the reader is able to identify what type of effect the writer is going for and can help when discussing themes. WRITING IN DIFFERENT VOICES AND VIEWPOINTS Narrative writing is the most traditional form of creative writing: its telling a story. The trick to getting high marks is not to tell a story in the traditional way. Think about interesting ways to tackle the different aspects of the narrative. Who is telling the story? Is it first person? Is someone in the story telling the reader directly? In these kinds of narratives the narrator might be the main character or it might be someone who is very minor. Imagine the story of Cinderella told from the point of view of the mouse who gets turned into her footman. Hed have a very different view of the story and what would life be like after hes turned back into a mouse. If the narrator is a specific character, that character needs to be reflected in the way the story gets told the comments or asides which they make to the reader might show who they really are. Perhaps the narrator in the example above would keep making comments about cheese. If its someone unexpected then keeping that quiet for a while can lead to an effective ending. Are you an all-knowing narrator? The story is told in the third person, but the narrator might need to tell the audience what the characters are thinking. Or perhaps there is a secret in the characters past which the reader needs to know to understand whats going on. Or, is the narration limited to what a single observer can see? This works well for stories which are shrouded in mystery, or follow a small event in detail. Twist in the tale stories need these kinds of limits. The person who is supposed to be telling the story will determine the voice you write in. If the narrator is someone serious, the tone will be serious. If the narrator is a bit of a joker, the tone will be more informal. Dont tell the reader about the narrator directly let the way you write do it for you. Plot is what turns a list of events into a story. Its the connection between different events that show cause and effect. Make sure that events in your story happen for a reason, and that they affect the characters. ACTIVITY 2 Exercise: pick a word at random. Give yourself two minutes to think of as many different possible stories related to that word as possible the more creatively you use the word the better. Lost, for example, might be a story about getting lost in a wood, or losing a game, or a story set in a lost property office. Or maybe someone has lost something which is very important to them but the reader doesnt understand why its so important until the very end of the story. The plot is why its important, how it got lost, and why its needed now. ORDER The order in which you tell the story is important. It might seem natural to tell a story from beginning to end but mixing up the chronology or timeline of a story is a good way to make it more interesting. It still needs to make sense, but it doesnt have to be in order. Some different possibilities are telling the story in flashback, starting from the most dramatic point and then explaining how everyone got there. Or you might want to start at the end and work your way back to the beginning. Starting in the middle of the action is a good way to capture the interest of the reader. In the exam, make a quick bullet point plan of the plot and then write numbers next to the bullet points to remind yourself what order youre going to write them in. Because creative writing assessments are quite short, its best not to get too complicated with plot or ordering one twist is enough, or one change to the chronology. Characters In a short story you dont have time to include a lot of characters- one or two main characters is enough. You can include some other minor characters if you need them to make the plot work, but not too many. Only give names to major characters it will help the reader to work out who matters enough to remember. Make each character distinctive. Think of one characteristic physical or personal which summarises them. In your planning, note down each character and their unique identifying point, with two or three different ways of referring to it. Referring to the same thing in different ways reinforces the character and it adds cohesion to the whole story. When you check through your work make sure that each character talks in the way youd expect them to. If youve got a member of the royal family in your story, they wont talk like you and your friends. Whos talking?: Dunno, shurrup. Werent me. Im not entirely sure. Could you perhaps repeat yourself? An unusual setting can be a way to make a narrative really interesting. Changing the setting can make a story out of something every day. There are some events listed below. First think where they normally occur, and then choose somewhere completely different to produce an interesting story idea. ACTIVITY 3 EVENT NORMAL SETTING UNSUSUAL SETTING Football game Wedding Lessons Sleeping Listening to music Teaching a class Barbecue Dont forget to use your usual toolkit of effective writing techniques. Vary your sentences for effect long ones to build suspense, and short ones to provide punch lines. Use a variety of punctuation. You should make sure that you include some literary devices but only where they have effect. A metaphor or a simile is a great way of creating an image for the reader, but it needs to be appropriate. Pick a simile which emphasises an important characteristic, or an important plot point. If a main character is cross, then perhaps his face looked like a raincloud. Try to avoid using clichà ©s. Dont use metaphors which dont support the effect you are aiming for. Choose the words you use carefully, to create an impact on the reader. Adjectives can tell us a lot about a character, but use too many and they lose strength. Even when writing prose you can use techniques like onomatopoeia (words that sound like their meaning) or alliteration (repetition of the same sound) to create an effect. Dont forget to check that youve got the basics right -capitals, full stops and spelling. There is no point in using advanced techniques if you forget the basics you wont get full credit when it comes to being marked. At least a third of the marks for writing go to accurate sentences, varied for effect. Remember: USE GOOD ENGLISH, ALWAYS CHECK FOR ERRORS AND USING CORRECT PUNCTUATION

Saturday, July 20, 2019

My Goals Essay -- essays research papers

As the most of my peers, I have been asking myself a question, what is it really I want out of my life? This question has been bothering many people, and not only the college students who are trying to figure out the path which will lead them to the comfortable life. One might ask, what is that comfort that we all are striving for? Is it a state of mind or is it some unknown world that we are so eager to enter? Well, it varies from person to person, it depends on the life that the person has left behind when the decision to go to college was made. There are several aspects of our lives that could influence us and the future decisions that we'll make. The biggest part of our decision making is the way we were raised and the culture we have got used to. Many Americans believe that the success depends on the family background that you have. There are those who say that if the person was raised in a rich family, all opportunities are available to them and there is a high! chance that th e person will live a comfortable life. The same people are saying that if the person was raised in a poor family there are too many obstacles to overcome and most of the time these barriers on the way are too hard to cross. On the other hand, there are those people who say that the America is the land of opportunities and any person could achieve his/her goals if they set their mind to it. It is true that being born in the rich family helps a great deal during the course of your life. You are brought up in the household that provides the best conditions for exploring the world of knowledge. There are no worries about the basic needs like food, shelter or security, and all the resources are provided thanks to the excessive amount of money. Being rich allows people to worry less about the material things and more about the fundamentals of the learning and knowledge. Being born in a rich family also means meeting people and making the contacts earlier in life, which will later be helpful in that most difficult step of finding the first job. There is also the morality, which comes from the conditional learning of the environment that person is surrounded by. Person that is surrounded by the morally and financially stable people will adopt that thinking. Another aspect of being born to a rich family is the set example by the surroundings. When people that! you feel close to have acco... ...lder generation knows that they will do what ever it takes to put their children through school, even if it takes working late nights. For the most part the immigrants do not go to the restaurants very often, they try to save money by cooking home meal and limiting the extra expenses, such as entertainment, clothing and vocation. Within a short period of time, in less than three years immigrant families began to receive middle class income. Their children are in school, and most likely they had gone to school as well to obtain a better profession than the one that pays minimum wage. This is a clear example that it is possible to achieve something in life for any person in the United States. This argument will not be solved until people realize that the excuses are not the easy way out. It seems to me that many people would use their family poverty as an excuse for themselves not to make something of their life. To strive for a certain goal and not to loose interest or motivation is the name of the game for the twenty-first century. Only then, the desirable state of mind and your "pocket" will be achieved. The life that so many people are dreaming of only few steps away.