Capstone Project Essay Example | Topics and Well Written Essays - 2500 words

Capstone Project - Essay Example d vision; and also if it has appropriate strategies in place that can help it in achieving its goals while utilizing its strengths and exploiting its opportunities. Toyota’s mission states, â€Å"Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way (Toyota, 2012, p.12).† Careful analysis reveals that Toyota has been concerned with providing a product line that is affordable to its customer and also serves community by playing its role in environmental protection and social stability. Comparison of its mission and vision to its financial performance indicated that Toyota has managed to retain its profitability ratio as compared to last financial year 2011. Although due to strong position of Yen, its product became expensive for American and European markets, which is later on reflected in decrease in its gross sales which is  ¥ 17,820,520 for 2011 and  ¥17,511,916 for financial year 2011 and 2012 respectively. However, other losses attributed to recalls made further decreases in profits. Toyota’s vision entails making better cars and enriching communities’ lives through sustainable growths and adherence to its original values. Its guiding principles indicated that respect for culture and customers, fair business activities, corporate citizenship, innovative management, individual creativity and team work and working with business partners in research and manufacture to achieve stable, long-term growth and mutual benefits (Toyota Global, 2011a). However, losses incurred through recalls indicate that Toyota digressed from its values and mission of making better cars and benefitting consumers. Therefore,