Improving the Shopping Experience at Target Essay

Improving the Shopping Experience at Target - Essay ExampleThis paper will look at the overall shopping hold of customers at Target Corporation and suggest specific steps on how these experiences can be enhanced. In order to do this, this paper would want runner to identify the distribution channels that Target uses. The following paragraph aims to acquaint readers with the different places used by Target to market its products.Place is one of the quartette essential components of a marketing mix. Place generally refers to the distribution channel of business organizations. It is irrefutable that place had evolved over time due to different international factors in the business environment. From small shops, retailers now sell products through malls, hypermarkets, supermarkets, and department shop. The popularity and the commercialization of the internet marked the proliferation of dotcoms. Online presence now allows retailers to sell and market products to customers with a mouse click. Thus, in considering the overall shopping experience of a customer in Target, both of these channels should be considered.Target traces its root in 1902 when Michael Dayton subject a retail store called Godfellows in Downtown Minneapolis. From its humble beginning, the company is now the sixth largest retailer in the United States, lagging behind major players Wal-Mart, The Home Depot, Kroggers Sears Holding Corporation, and Costco. The company is also recognized as 27th on the list of Fortune 500 (Target Corporation 1).Target is typically viewed by customers as having everything under one roof as their products ranges from household goods, cosmetics, electronics, garments, books, grocery items. In order to enhance buying experience, Target retail shops usually brings together video rental store, pharmacy, portrait studio, one-hour processing lab, optical store, tire and oil change shop, and fast food outlets like Starbucks Coffee, Pizza Hut and Taco Bell. contradictory its competitors, the company recognizes itself not just a discount store but a discount department store by its more upscale store format and younger target market (Target Corporation 5).3. Areas of ImprovementGenerally, customers who report excellent shopping experience at Target greatly appreciates the value brought near by lower prices, wide selection, and the convenience of finding everything under one roof. In terms of online shopping, Target is often complimented because of its website which is user-friendly and very easy to navigate. It should also be noted that Target delivers ordered products promptly, often sooner than its customer expects. However, as with other business organizations the shopping experience both on the Targets corporeal distribution channel and cybershop.3.1 Customer ServiceOne of the most common complaints of customers when shopping on Targets discount department stores and online stores is unretentive customer service. Customers report that the com panys employees atomic number 18 less approachable, unaccommodating, and are sometimes rude. Others complain about the lack of employees to assist them in their purchases. In online stores, customers criticize the lack of knowledge of some of the customer representatives.This poor customer s